Tracking & Data Quality
Disneyland Paris, 12 months
Summary
Disneylandparis.com is a high growth website. With 50+ Million visitors a year, it is a key communication and sales channel for the company.Inside the Media Team, our mission was to develop online and offline media strategy, as well as the purchase of media spaces. We managed both the presence in the traditional media (TV, radio, press, display) and digital media (SEO, SEA, Affiliation, Display).
Mission
To analyse site’s performance and build a strong partnership program (with fair retribution for all), we had to track online sales according to our data attribution model.
Skills Used
- Microsoft Excel
- Data Analysis
Skills Learned
- Tracking Management System
- Digital & Web environment
- Data Attribution Model
- Be autonomous
Solutions
To be able to track sales due to a specific partner, I inserted Javascript tags in our Tag Management System (TMS) and created tracked links for partnership team. I managed small projects concerning data quality and create tools that help me analyse more precisely some data for booking commission or tracking issues.
Used Tools
- Web Console / Debugger
- Tag Commander
- Microsoft Excel