Growth Hacker

Salesmachine.io, 6 months

Context

Salesmachine.io is a B2B Customer Success startup founded in 2015. It helps other SaaS companies preventing churn and increasing free-to-paid trial conversions. In order to grow, they need to reach more leads.

Mission

To improve lead generation, I had to act on both inboud and outboud.

Skills Used

  • Marketing Automation
  • SEO
  • SEA

Skills Learned

  • Mass highly personalized cold emailing
  • Scraping
  • CRM

Solutions

  1. Improving SEO (Technical & Netlinking)
  2. Setup SEA campaigns to generate 100 leads /month
  3. Data scraping to collect emails
  4. Highly personalized cold emailing

Tools / Techno Used

  • Google Ads / Search Console / Analytics
  • LinkedIn Ads
  • Lemlist (cold emailing)
  • Zapier (marketing automation)