Growth Manager

David Laroche, 8 months

Context

David Laroche is one of the most famous personal development Coach in francophone-countries. He sells trainings, coachings and physical conferences, but due to COVID, he wanted to focus on selling online events and scale his business.

Mission

Improve lead generation and automate sequences/process to relieve all teams from technical tasks or issues.

Skills Used

  • Wordpress / CMS
  • Web Tracking
  • Analytics
  • SEA

Skills Learned

  • Marketing Automation with API’s
  • Landing Pages
  • Copyrighting Basis

Solutions

  1. Design landing pages to improve webinar signups
  2. Connect tracking script between all platforms
  3. Write emailing sequences
  4. Hosting training on Learning Management System (LMS)
  5. Set marketing automation to grant access
  6. Manage ad tracking for our 2 facebook experts
  7. Set up payment processors.

Tools / Techno Used

  • Google Tag Manager / Analytics
  • Facebook Ads
  • ActiveCampaign (mass emailing automation)
  • SendinBlue (emailing)
  • ClickFunnels (landing pages creator)
  • Wordpress (CMS)
  • WebinarJam (webinar)
  • Hotmart (lms)
  • Zapier (marketing automation)
  • Notion (wiki)
  • Miro (collaborative whiteboard)